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ILLUSTRATION

Red Panda Ice Cream is a sorbet ice cream shop located in Pasadena. Designed to target children and young adults, this establishment uses the red panda as their mascot. The ‘More Scoops = More Love’ campaign is meant to encourage customers to purchase additional scoops of ice cream. With each scoop, an additional percentage of the profit will be donated to the World Wildlife Fund towards the preservation of red pandas.